An article is older and more visibility on search engines, as long as its content is always up to date . For this reason it is advisable to modify and increase the text with new information, warning the user , if necessary, of new changes.
Very important, besides updating the old contents, is to publish new ones , with a fair frequency and above all increasing articles in relation to the keywords with which we want to have our site positioned. Therefore, in addition to creating static and unchanging “corporate” pages, it is advisable to create a blog area or “news container” in which to periodically publish new content.
Optimized layout for all devices
In recent years the devices used to browse the web have increased exponentially and users have started using mobile devices such as tablets and smartphones in addition to computers and in some cases, larger screens such as televisions .
For this it is necessary to create layouts for our contents that adapt to the different user-agents , planning the organization of the contents for the different devices .
In this case, to improve the on-page SEO it will be necessary to make a restyling of the website , especially after the modification of the Google algorithm of April 2015 that rewards sites with layout optimized for mobile devices .
If once to reach the top positions of a search engine we could use keyword stuffing techniques (fill in the text with the keyword), today this type of technique is not recommended (they say from Google) because the Google Penguin algorithm could penalize content that inserts the same keyword over and over again in the same text. Actually analyzing the keyword density of a text is useful only to avoid writing the keyword too many times, risking to make our content incomprehensible to readers or, at best, lowering its quality due to its being boring and repetitive.
Is the #SEO dead? No and, perhaps, who says it is a zombie! SHARE THE TWEET
In on-page SEO it is very important to create url’s on our page optimized according to the criteria defined by search engines and the technique of creating hypertext, according to some basic and simple rules:
use static and non-dynamic urls (for a discussion of this topic, see my previous article on permalink configuration on WordPress but which concerns dynamic websites in general);
use only letters and numbers and not special characters;
do not insert spaces ;
to separate the words use the characters _ or – (I prefer the latter because it improves the readability of the url);
do not use the “stop word” or articles and prepositions;
simplify the url as much as possible;
enter the main keywords for which we would like to have the article positioned
pigeonhole the url into a navigation structure (eg www.example.tlp / example-1 / example-1-detail / );
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The title tag allows us to select the text that will appear in the search engine’s SERP . For this reason, from the standpoint of on-page SEO optimization, it must be drafted by inserting the keyword we want to use, but at the same time thinking that it will be the first thing a user associated with our content will see: it must therefore summarize the content of the our text and meanwhile encourage reading.
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