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An article is older and more visibility on search engines, as long as its content is always up to date . For this reason it is advisable to modify and increase the text with new information, warning the user , if necessary, of new changes.
Very important, besides updating the old contents, is to publish new ones , with a fair frequency and above all increasing articles in relation to the keywords with which we want to have our site positioned. Therefore, in addition to creating static and unchanging “corporate” pages, it is advisable to create a blog area or “news container” in which to periodically publish new content.
Optimized layout for all devices
In recent years the devices used to browse the web have increased exponentially and users have started using mobile devices such as tablets and smartphones in addition to computers and in some cases, larger screens such as televisions .
For this it is necessary to create layouts for our contents that adapt to the different user-agents , planning the organization of the contents for the different devices .
In this case, to improve the on-page SEO it will be necessary to make a restyling of the website , especially after the modification of the Google algorithm of April 2015 that rewards sites with layout optimized for mobile devices .
If once to reach the top positions of a search engine we could use keyword stuffing techniques (fill in the text with the keyword), today this type of technique is not recommended (they say from Google) because the Google Penguin algorithm could penalize content that inserts the same keyword over and over again in the same text. Actually analyzing the keyword density of a text is useful only to avoid writing the keyword too many times, risking to make our content incomprehensible to readers or, at best, lowering its quality due to its being boring and repetitive.
Is the #SEO dead? No and, perhaps, who says it is a zombie! SHARE THE TWEET
In on-page SEO it is very important to create url’s on our page optimized according to the criteria defined by search engines and the technique of creating hypertext, according to some basic and simple rules:
use static and non-dynamic urls (for a discussion of this topic, see my previous article on permalink configuration on WordPress but which concerns dynamic websites in general);
use only letters and numbers and not special characters;
do not insert spaces ;
to separate the words use the characters _ or – (I prefer the latter because it improves the readability of the url);
do not use the “stop word” or articles and prepositions;
simplify the url as much as possible;
enter the main keywords for which we would like to have the article positioned
pigeonhole the url into a navigation structure (eg www.example.tlp / example-1 / example-1-detail / );
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The title tag allows us to select the text that will appear in the search engine’s SERP . For this reason, from the standpoint of on-page SEO optimization, it must be drafted by inserting the keyword we want to use, but at the same time thinking that it will be the first thing a user associated with our content will see: it must therefore summarize the content of the our text and meanwhile encourage reading.…
We analyze broadly, and then see in detail in future in-depth articles, the different search engine optimization factors of a website, to consider when making an SEO consultation , which can be improved through the activity defined on-page SEO .
These techniques all fall within the logic of White Hat SEO , that is the optimization practices recommended by Google to position a site without risking penalties from the various Google algorithms such as Panda or Penguin .
I have included the different points in my personal order of importance, but to do a good job I think they are all strictly necessary factors.
Some say the content is the king , but in my opinion it is simply the first of the factors to consider to improve the on-page SEO of a site. After all we can also write the best text ever written since the first characters were engraved, but if no one can read it due to technical problems or bad SEO configuration of our site it will be like never having written anything .
Having said this with ” quality of content ” I simply mean to write a content that, if possible, brings more information to those already present on the network and above all, and this is a fundamental factor, brings new news with respect to those already present on the site in which we are going to insert our content and if possible treat all the aspects of the topic we are going to talk about.
But apart from the circumstantial sentences the quality of a content is given by different factors:
the information is reliable (for example it is useful to cite the sources or bring data from researches of which the data are in the public domain);
the text is interesting and original . The content must be different from all those already offered on the network and be relevant to users . Visitors at the end of reading a content should not feel that they have wasted their time;
the article interacts with the user’s emotions , triggering surprise, admiration, curiosity or happiness. In some special cases you can think of triggering unhappy emotions, like fear, terror and horror, but be careful to examine if it is appropriate!
grammar and syntax must be correct , in case a person uses to review your texts and always remember that the author of a text often misses his mistakes;
the text answers all the questions that the user may come up about the subject matter;
For these reasons it is advisable to insert within your content:
visual elements : infographics, images or image galleries, citations, posts from social media, call to action, audio and video extracts;
information elements : in-depth boxes, data tables, resource lists, FAQ areas
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Relevance of the keywords with the contents
When it is said that before carrying out any SEO activity it is necessary to analyze the key words with which to position a site, a self-evident truth is being revealed.
In the realization of new contents it is necessary to have in mind on which keywords we want to work (and why, this information obtainable only through a detailed analysis), how they are correlated between them in the different meanings, synonyms, long tail, semantic area and above all which write content to be able to use it on our site, if possible making quality articles for each one.…
Online marketing in Las Vegas is the ultimate marketing approach that you as a business owner need to execute, whether you have already established your business or just beginning a new one. You have to have learned and taken on some fundamental business wisdom, and central to that is the competency to promote your services or products efficiently, to minimize the risks of having business transactions in this fabulous Sin City.
Capitalize on the International Market
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Services and Product Exposure
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Social media campaigns, for example, are exceptional methods to produce links, vital to Search Engine Optimization. Major search engines, like Google and Yahoo, determine the worth of the links and their composition in connection with your website.
Investing on expert web marketing in Las Vegas helps you maximize your investments on your company thus far. While SEO specialists implement a marketing package of keyword optimization, web design, social media, and data analytics, among others, you are required to pay attention to the other important facets of your company that you do best. For other relevant info about starting a business in Las Vegas, browse through inc.com/guides/2010/07/how-to-start-a-business-in-las-vegas.html.…