We analyze broadly, and then see in detail in future in-depth articles, the different search engine optimization factors of a website, to consider when making an SEO consultation , which can be improved through the activity defined on-page SEO .
These techniques all fall within the logic of White Hat SEO , that is the optimization practices recommended by Google to position a site without risking penalties from the various Google algorithms such as Panda or Penguin .
I have included the different points in my personal order of importance, but to do a good job I think they are all strictly necessary factors.
Some say the content is the king , but in my opinion it is simply the first of the factors to consider to improve the on-page SEO of a site. After all we can also write the best text ever written since the first characters were engraved, but if no one can read it due to technical problems or bad SEO configuration of our site it will be like never having written anything .
Having said this with ” quality of content ” I simply mean to write a content that, if possible, brings more information to those already present on the network and above all, and this is a fundamental factor, brings new news with respect to those already present on the site in which we are going to insert our content and if possible treat all the aspects of the topic we are going to talk about.
But apart from the circumstantial sentences the quality of a content is given by different factors:
the information is reliable (for example it is useful to cite the sources or bring data from researches of which the data are in the public domain);
the text is interesting and original . The content must be different from all those already offered on the network and be relevant to users . Visitors at the end of reading a content should not feel that they have wasted their time;
the article interacts with the user’s emotions , triggering surprise, admiration, curiosity or happiness. In some special cases you can think of triggering unhappy emotions, like fear, terror and horror, but be careful to examine if it is appropriate!
grammar and syntax must be correct , in case a person uses to review your texts and always remember that the author of a text often misses his mistakes;
the text answers all the questions that the user may come up about the subject matter;
For these reasons it is advisable to insert within your content:
visual elements : infographics, images or image galleries, citations, posts from social media, call to action, audio and video extracts;
information elements : in-depth boxes, data tables, resource lists, FAQ areas
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Relevance of the keywords with the contents
When it is said that before carrying out any SEO activity it is necessary to analyze the key words with which to position a site, a self-evident truth is being revealed.
In the realization of new contents it is necessary to have in mind on which keywords we want to work (and why, this information obtainable only through a detailed analysis), how they are correlated between them in the different meanings, synonyms, long tail, semantic area and above all which write content to be able to use it on our site, if possible making quality articles for each one.
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